Truly Grass Fed at Natural Products Expo

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The Truly Grass Fed™ team has just returned from Natural Products Expo West (NPEW), the leading trade show in the natural, organic and healthy products industry.

Last year, our Truly Grass Fed B2B dairy ingredients brand was a hit with the NPEW audience, and this time we returned to the Anaheim Convention Center in California with our newly extended portfolio, which now includes our retail range of Truly Grass Fed cheddar cheeses and butters. 

Feedback from visitors to the TGF booth was overwhelmingly positive. Not only were they impressed by its distinctively creamy and delicious taste but our Animal Welfare Approved and Non-GMO Project Verified certifications really resonated with this discerning audience.

Interest was shown from across the board by retailers, distributors, food service, ingredients buyers, consumers and even influencers. Many questions were asked about our natural production system and how our cows are treated. In a landscape packed full of vegetarian, vegan and plant based products attendees were pleased to discover “real” cheese and butter that matched their values while still hitting all the taste notes.

The Truly Grass Fed cheese range is currently available in over 2,000 retail outlets in the US, and, to celebrate Ireland’s national holiday this month, a select group of online influencers will create St. Patrick’s Day themed recipes using Truly Grass Fed cheddar. Also in March and through April, US consumers will experience Truly Grass Fed promotions in 1,500 stores as well as in-store cheese sampling across the country.  All this builds momentum ahead of the launch of our Truly Grass Fed salted and unsalted butters into retail outlets across America.